Digital Pharma – long-term research project that explores activity of Ukrainian pharmaceutical brands and their audience at a digital channel. Smartica/Skykillers agency serves as the initiator of the project, Factum Group and YouScan companies are partners for collecting data.
Primary results of the project are two versions of the analytical report:
- 1st (free) – demo-report on the situation at the pharmaceutical market in Ukraine.
- 2nd (paid) – detailed analytical reports for every 5 categories of drugs.
"Digital Pharma helps pharmaceutical brands to be successful in digital."
All data of the Digital Pharma project are intended to help marketing specialists and advertising agencies staff members to evaluate the situation at medical drugs digital-market, know audience' behavior and understand competitors' moves. And then as a result – to take their brands' digital appearance at a new level of efficiency.
Human Centric Lab
“Human Centric approach focuses campaign on solving end-user's problems with the help of the brand.”
“Before offering the solution it's needed to deal with business, market, competitors, product, audience and consumer's way.”
- target audience
- audience's problems and needs
- competitors' strengths and weaknesses
- customer's way – from the moment of hearing about product till it's purchase
- brand's goals at every stage
- channels and communication tools with customer
- efficiency rates for every tool
- product's changes recommendations
- brief for the next steps
Growie – world-first visual tracker of project's progress. Inspired by the forms of succulents we create their functional phygital version. 8-inch Growie, that lives on clients table – aluminium gadget based on microcomputer Raspberry Pi and connected to Basecamp software, developed by our agency.