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«Safe deal»
campaign branding
OLX
02.2017
05.2017
campaign branding

Background

OLX is the most popular trading platform in Ukraine, where you can buy more than 10 million products. In order to enhance loyalty and increase Ukrainian consumers confidence OLX launched new service “Safe deal”. Focused on minimizing risks for both the seller and the buyer, this service guaranties full security of purchases and sales on the site.

Task

Development of a campaign to launch and promote “Safe deal” service:

  1. “Safe deal” branding
  2. Tutorial videos for sellers and buyers
  3. "Safe deal" сonversion landing pages for sellers and buyers about the service
  4. Informational emails for sellers and buyers
  5. Animated and static banners

Results


“Safe deal” logo

Two training videos with 2D animation. The aim is to present sellers and buyers with a new service on the OLX site and to convince them of its reliabilit

Conversion landing pages for sellers and buyers about the service


Informational emails

Animated banners