Task

Raise patients' awareness of heart attack, stroke and their main cause - high cholesterol. Encourage patients to visit

doctors to check their cholesterol levels.

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Solution

The idea

Tell that cholesterol is invisible.

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Message

Look at me... What is cholesterol?

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• We filmed a series of video testimonials with characters for patients. The videos were built on insights and showed that everyone can face high cholesterol, regardless of age, lifestyle, weight and wealth. The videos also shows what cholesterol is and how dangerous it is. 

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• Develop a website where users can assess their risk of cardiovascular disease by taking a risk test. The site also has an educational function: it dispels myths about cholesterol, gives advice and contains articles on the topic. And, of course, it encourage people to consult with a doctor

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• development of educational materials for mail
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