Goals

Behavior change: Encourage people not to buy antibiotics without a prescription. In case of illness, go to a doctor instead of going straight to the pharmacy.

Education: to tell people about the problem of antibiotic resistance and the dangers of buying antibiotics without a prescription.To tell doctors about the classification of antibiotics and how to prescribe them correctly.

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Tasks

Explain to people that antibiotics should be bought by doctor's prescription only. And also explain to doctors not to prescribe antibiotics "just in case".

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Solutions 

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• We created a series of fan videos and in the karaoke format songs showed how many bacterias there are and what incomprehensible scary names they have. From the video, we took our customers to the key thing of the information campaign - our site.

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• Created a website that explains everything about antibiotics, their proper and safe use and prescription.

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