It is easy to get lost between shampoo, wheel cleaner, and ceramic coating in a car care product seller's catalog. The customer needs an answer to a simple question: what exactly is needed for their car? For Chemical Guys, we demonstrated how to generate topics, text, and images for content from a product catalog using AI automation.

First, we analyzed and mapped out the creation process for this type of content and divided it into stages: source material, draft, review, and human approval.

As input, we worked with the following data: product name, catalog category, customer's goal, and the link to the product page. For the test, we selected five products from the public chemicalguys.ua catalog: Mr. Pink, HydroSlick Ceramic, Total Interior, Diablo Gel, and Tire Kicker. We did not include sales analytics or search demand data.

We proposed three topics: a guide, a comparison, and seasonal content. The seasonal topic was chosen editorially; the demand for it still needs to be verified. The first article is the guide "Where to start with at-home car care."

Guide - Where to start with at-home car care - Which product is needed for the exterior, interior, wheels, and tires.
Comparison - Washing and ceramic coating: when each stage is needed - What is the difference between the purposes of Mr. Pink and HydroSlick Ceramic.
Seasonal content - How to assemble a care kit before the cold season - What to check in your kit before autumn road trips.

Excerpt from the first article
Where to start with at-home car care Start with the task.
For washing the exterior, our selection includes Mr. Pink, and for the interior — Total Interior Cleaner & Protectant. Wheels and tires also require different steps: Diablo Gel is designed for cleaning wheels, while Tire Kicker Extra Shiny Tire Shine is for tire care. HydroSlick Ceramic belongs to a separate protection stage after surface preparation. Before use, check the specific product's instructions and its surface compatibility.

Before publication, the editor must cross-check the product names and purposes against the product pages and remove any claims not stated on those pages. This step is strictly assigned to a human. The final selection of text and images is also up to a human.

What automation (workflow) handles vs. what is left to a humanAutomation

• Source material: a table of products from the public catalog.

• Topics and formats for the blog.

• Article draft with links to product pages.

Human

• human approval: topic selection.

• human review: cross-checking product names and purposes with product pages, removing unverified claims.

• human approval: final selection of text and images before publication.

This kind of automation accelerates the creation of repetitive content, minimizes errors in product pages, and optimizes resources (for example, an in-house designer or agency resources).

This automation was implemented using the QFactory product (https://qfactory.io/).