Research Design

Available for new projects
since 2009

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Research Design

How to understand the consumer in an era of turbulence? How to find growth points? Today, audience research is the number one task for communication projects, new product development, or branding. This service, based on the results of 2024 and 2023, was the most popular service provided by our agency.

What problem do we solve?

New product or service hypotheses

Understanding what product already exists on the market or whether there is an unmet consumer need.
Desk research

What we will do:

Competitor segmentation
Value proposition functionality description

Know your customer

Understand your consumer, find their unresolved needs.
Qualitative research using the JTBD methodology

What we will do:

Develop a research guide
Recruit respondents
Conduct research
Prepare an analysis to be used for communication strategy development

Improve UX experience

Identify gaps in the user journey of an application or web project.

What we will do:

UX scenarios
Research design
Conduct UX research
Analytics

Research Stages

Analysis of the current context We study the current situation, product, or service, the current customer profile, or new customer hypotheses. We synchronize goals with teams together.

Development of a research scenario We create a research plan, a recruitment script for respondents, and research questions.

Recruitment of respondents

Conducting research and results

Results
that can be measured

Anastasia COO of a charity foundation

You are, as always, amazing! I love the combination of strategy and creativity.

Vitaliy Project Manager at a tobacco company

Your team's product thinking helped increase active users of the loyalty program by 12%.

Alexey Brand Manager at a pharmaceutical company

The results of your research and communication strategy helped us find growth points.

Mykhailo Head of a manufacturing company division

The brand you created for frozen products not only carries emotion but also enhances user experience.