Communication Design

This is what we call communication strategy. After all, design is not only about how it looks but, above all, how it works.

The starting point is an agreed strategic brief. It is initially developed by the agency’s strategic team and approved by the client before work begins.

We do not send template briefs for completion but work in teams to refine them together.

Communication Strategy A communication strategy should answer the following questions:
• Who is it for?
• What do we need to change?
• What do we need to tell them?
• How should we do it?
• Where exactly?
• How will we measure the results?

Typically, a large agency team works on the strategy – including a strategy researcher, copywriter, designer, creative director, media specialist, and account manager.

We love using methodologies such as:
• The Four Forces of Progress
• Jobs-to-be-Done (JTBD)

Content Strategy & SMM We believe that when it comes to SMM, the most important thing is content. Therefore, our approach is based on investing resources in finding value in new content for our audience.

Content strategy includes the same elements as communication strategy but takes into account the specifics of social media.

Campaign Launch & Promotion Our team has extensive experience in launching and implementing campaigns in Ukraine, Europe, and the UK.

Before launching campaigns, we develop the necessary advertising materials:
• Key visuals
• Videos
• Audio content
• Websites, landing pages, or platforms
• Reels and visual content
• Banners

To promote projects, we usually use digital communication channels, but we are not limited to them, depending on the desired results. We love digital because everything is measurable.

Results
that can be measured

Anastasia COO of a charity foundation

You are, as always, amazing! I love the combination of strategy and creativity.

Vitaliy Project Manager at a tobacco company

Your team's product thinking helped increase active users of the loyalty program by 12%.

Alexey Brand Manager at a pharmaceutical company

The results of your research and communication strategy helped us find growth points.

Mykhailo Head of a manufacturing company division

The brand you created for frozen products not only carries emotion but also enhances user experience.