Communication Strategy A communication strategy should answer the following questions:
• Who is it for?
• What do we need to change?
• What do we need to tell them?
• How should we do it?
• Where exactly?
• How will we measure the results?

Typically, a large agency team works on the strategy – including a strategy researcher, copywriter, designer, creative director, media specialist, and account manager.

We love using methodologies such as:
• The Four Forces of Progress
• Jobs-to-be-Done (JTBD)

Content Strategy & SMM We believe that when it comes to SMM, the most important thing is content. Therefore, our approach is based on investing resources in finding value in new content for our audience.

Content strategy includes the same elements as communication strategy but takes into account the specifics of social media.

Campaign Launch & Promotion Our team has extensive experience in launching and implementing campaigns in Ukraine, Europe, and the UK.

Before launching campaigns, we develop the necessary advertising materials:
• Key visuals
• Videos
• Audio content
• Websites, landing pages, or platforms
• Reels and visual content
• Banners

To promote projects, we usually use digital communication channels, but we are not limited to them, depending on the desired results. We love digital because everything is measurable.